Evolving the leaders of beverage dispense

Taphandles is a global industry leader in designing and manufacturing custom tap handles and bar towers for breweries and wineries worldwide. While international brands are their mainstay, there's a sizable market for small breweries looking to make an impression at the bar that need tap handles reflecting their eccentric, creative brands. Taphandles is one of the few companies offering full-service tap handle and tower production, from design to manufacturing.

Competitors often present themselves as industrial manufacturers, but our strategy has been to emphasize the creative expertise Taphandles offers and showcase its extensive portfolio of custom tap handles to demonstrate its creativity and manufacturing skill. In partnership with Taphandles, we refreshed their visual and verbal identity, and, in collaboration with web developers New Theory, we designed a new website that highlights their portfolio and capabilities as a dynamic, engaging experience.