Multiple bottles of whiskey with colorful and vintage-style labels, featuring various designs and branding of Westland Distillery.

Westland Cask Exchange

A series of special releases focused on regional partnerships

As an extension of Westland’s exploration of Pacific Northwest terroir, their Cask Exchange program focuses on cultural terroir through the release of whiskeys finished in casks exchanged with local breweries. Each release is a single cask yielding approximately 275 bottles. For the packaging, we developed a two-label system: one label ties directly to the Westland brand and meets all legal content requirements, while the second label is available for expressive artwork representative of and custom to the release. The expressive side of the package presents a creative opportunity to embody the illustrative qualities of craft beer packaging and allows for each release to have its own visual interpretation. The artwork for each release is then broken out into subsequent pieces for marketing and promotional purposes. As a collection, the series represents the breadth of variation in the Pacific Northwest craft brewing scene and the vast possibilities of flavor within American Single Malt Whiskey.

Roles:

Brand Development
Program Development
Creative Direction
Art Direction
Identity Design
Design
Illustration
Packaging Design
Collateral Design
Copywriting

Collection of 14 bottles of Westland whiskey with various colorful labels and artwork.

Vintage label for Westland Distillery featuring a stylized eagle with outstretched wings and an open beak, surrounded by decorative elements.

Vintage poster for Westland & Fast Penny, featuring a cartoon man riding a penny-farthing bicycle while holding a striped umbrella, with a night sky, crescent moon, stars, and a windmill in the background, and text about American single malt whiskey finished in American amaro casks.

A vintage-style label for Westland Distillery's American single malt whiskey, mentioning it's the second batch and finished in amaretto casks.

A bottle of Westland Distilling Black Raven whiskey surrounded by black feathers on a dark background.

A vintage-style illustration of a fish surrounded by stylized leaves and red text that reads 'Hand Picked'. The bottom text states 'American Single Malt Whiskey'.

Cartoon man with a pointed nose and mustache riding a bicycle at night, holding a striped umbrella.

A colorful, psychedelic-style illustration of a bearded humanoid figure with the head of a goat, wearing sunglasses and a top hat. The figure is holding a stick over its shoulder, with a drum on its back, surrounded by apples. The text above reads "Westward Whiskey Greenwood Beer" in bold, stylized fonts.

A stylized illustration of a red goat with large horns, surrounded by red smoke or clouds, and a central circular emblem with symbols and text. The text reads "WESTLAND DISTILLERY" at the top, and "MADE IN SEATTLE, WA" along the bottom, with "AMERICAN SINGLE MALT WHISKEY" and "THOUGHFULLY" also visible.

Poster with a black sheep wearing red roller skates, with its head turned to the side, promoting Westland Distillery & Bellwether Brewing Co. American single malt whiskey.

Close-up of a bottle of whiskey label with intricate red and black label design featuring a snake and a circular emblem.

Close-up of a stylized illustration featuring a serpent, a goat's head, and a circular emblem with symbols and the words "American Single Malt Whiskey." The background has red, gold, and black colors.

Black and white illustration of a dog with the words 'Westland Distillery & Bellwether Brewing Co.' on its body.

Vintage-style label for Black River Witch Westland American single malt whiskey, featuring illustrations of two black ravens with white eyes, clouds, and a fence.

Retro style advertisement poster for Westland Distillery's American single malt whiskey, featuring a spaceship in space with flames coming out of its engines against a starry night sky.

Vintage-style label for Westland Distillery and Lucky Envelope Brewing featuring a stylized blue and yellow dragon-like monkey character holding a whiskey bottle, with bright yellow, red, and blue colors and bold text.

A colorful label featuring a cartoon devil with horns, a tail, and a mischievous expression, surrounded by firework illustrations.

Vintage-style poster with a black rooster and red text reading 'Kickin' the West' on an aged background.

Colorful poster with a dragon mascot and text about a brewing company's launch event.

A cartoon frog dressed in a tuxedo and bow tie in a vintage style, standing on a box labeled "Cask Exchange," holding a party horn and making a toast. The background has clouds and smoke with banners for Westland Distillery and Cloudburst Brewing, and text saying "Aged in Old Tub Thumper Beer Casks."

A label for Westland Distillery Fair Isle Brewing with an illustration of a mountain, trees, water, and a setting sun, in orange, blue, and yellow tones.

A vintage-style illustration of a monster with wild hair, holding a hat and a fork, standing on top of a beer barrel with the words 'Hi There!' written on it. The scene includes a singing bird and clouds in the background. The text reads: "Westland x Matchless WLD/CXE," and the large, red word "Imperial!" with the subtitle "Aged in Imperial Stout Beer Casks."

A cartoon-style illustration of a frog wearing a suit and tie, shouting into a megaphone. The background features clouds of sound and a sign that reads 'CLOUDBURST BREWING'.

Illustration of a monster with wild hair, wearing a jacket, big belt with 'WLD', and boots, standing on a large barrel, holding a bottle in one hand and giving a thumbs up with the other, with text saying 'XMAS AT CHE' and 'HI THERE!'

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