NATE wakes up thinking about design, eats typography for breakfast, wrangles brands until the cows come home, and creates identities in his sleep. He sees branding as an intricate web of ideas, all interwoven and working together to create a larger whole, every thread of it benefiting from the application of thoughtful design. He believes in design not as an end unto itself, but as a powerful communication tool, and cringes at condescending advertising, empty slogans, and hollow aesthetic style. He believes that the world is what you make it, and strives to give meaning and value to the work that he creates. Over the last ten years, he's worked with brands big and small, ranging from Microsoft, Sephora, Smart Balance, and Sony Records, to local Seattle restaurants and bars like Havana and The Saint.
Gabe is like a puppet master, pulling all the strings and making sure that everything is in its right place and happening at the right time. A genius at herding a gaggle of moving parts, prioritizing the essential, and figuring out the best and most efficient way to get somewhere, there's no problem too big or detail too small for this man of many talents to tackle. He's also a formidable and insightful strategist, making him a dangerous rival in poker or Risk. Having spent the last thirteen years traveling hundreds of thousands of miles tour managing some of Rock & Roll's biggest acts, he's learned a thing or two about orchestrating large events, managing eclectic groups of people, and how to keep the rock rolling. If there's something that needs to get done, no matter what it is, he's the man you go to to make it happen.
Making Things Happen for 20 Years
Nate and Gabe have been working together for twenty years, building ideas and making things happen. Together we've published magazines, booked concerts and tours, released records, shot, directed, and produced music videos and short films, built retail spaces, and toured in bands around the world. Separately we've each run our own companies, honing our different areas of expertise. Now, we have come together as 51 Eggs, where we share this philosophy:
Set ambitious goals, no matter how absurd. Work tirelessly to achieve them, and above all, enjoy the process.
But what does any of this have to do with eggs? The eggs are a metaphor that aptly represent the spirit of our relationship and work ethic. In the movie Cool Hand Luke, one rainy and lazy day, Paul Newman mutters on a whim, "I can eat 50 eggs." His fellow inmates cry out in disbelief and outrage, "NOBODY CAN EAT 50 EGGS!" Rules are set, bets are placed, training ensues, and sure enough, Luke goes on to eat 50 hard-boiled eggs. Why? To accomplish the impossible—just for the sake of doing it.
To us, this is exactly how things should be.
Over the course of the last twenty years, we've done a lot of different things, but all of them have shared this same spirit of camaraderie, the lucky combination of play and hard work, and the taking of pleasure in the experience and in the process of getting it done. We believe that the farther you take an idea, the more depth, layers and meaning you can give it, the more fun it is for everybody. We also believe that this spirit is contagious, and that it can be brought into everything that we do.
Set ambitious goals, no matter how absurd. Work tirelessly to achieve them, and above all, enjoy the process.
But what does any of this have to do with eggs? The eggs are a metaphor that aptly represent the spirit of our relationship and work ethic. In the movie Cool Hand Luke, one rainy and lazy day, Paul Newman mutters on a whim, "I can eat 50 eggs." His fellow inmates cry out in disbelief and outrage, "NOBODY CAN EAT 50 EGGS!" Rules are set, bets are placed, training ensues, and sure enough, Luke goes on to eat 50 hard-boiled eggs. Why? To accomplish the impossible—just for the sake of doing it.
To us, this is exactly how things should be.
Over the course of the last twenty years, we've done a lot of different things, but all of them have shared this same spirit of camaraderie, the lucky combination of play and hard work, and the taking of pleasure in the experience and in the process of getting it done. We believe that the farther you take an idea, the more depth, layers and meaning you can give it, the more fun it is for everybody. We also believe that this spirit is contagious, and that it can be brought into everything that we do.
