Packaging
A package says a lot about your brand and is often one of the first exposures your customers will have to you or your company. There are many things that a package should do. It should present your product well, catch your customer’s eye, and stand up against the competition. A package should embody the character and spirit of its contents and the entity that it represents. But there are also many other things to consider when designing a package... Less glamorous things.
These other considerations could include: how does one open your package? What materials is it made of? Where and how will it be displayed? Does it have to protect your product in any way, and if so, how? Is it re-usable? Recyclable? Are you making 100 or 1,000,000? Is there food involved? How about the Liquor Board? Is it all one piece, or are there multiple pieces, all coming from different vendors, where the schedules and production methods need to be coordinated? Are there legal requirements or any sort of variable data that need to be considered?
The way that all of these questions are answered is also a reflection of your brand, because those answers say a lot about how you or your company think about things. A package not only communicates what your product is, it also communicates how you want to interact with your customer. With this in mind, subtle choices and small details can go a long way to make an impression in the minds of the people who use your product. Tailoring that message and being meticulous about the meaning and intent behind every decision can work to build a better connection between your brand and your customer. This is a big area to consider, and keeping the message and tone of your packaging consistent with the rest of your brand can have a lot of ins and outs.
Keeping track of those details, and leveraging each decision to your advantage is where design moves out of the purely aesthetic arena and makes your package and product work harder to promote your brand's core values. This is exactly where we want to be. Where design, form, and function work in harmony with your brand's message and create an experience with real meaning and value.
A package says a lot about your brand and is often one of the first exposures your customers will have to you or your company. There are many things that a package should do. It should present your product well, catch your customer’s eye, and stand up against the competition. A package should embody the character and spirit of its contents and the entity that it represents. But there are also many other things to consider when designing a package... Less glamorous things.
These other considerations could include: how does one open your package? What materials is it made of? Where and how will it be displayed? Does it have to protect your product in any way, and if so, how? Is it re-usable? Recyclable? Are you making 100 or 1,000,000? Is there food involved? How about the Liquor Board? Is it all one piece, or are there multiple pieces, all coming from different vendors, where the schedules and production methods need to be coordinated? Are there legal requirements or any sort of variable data that need to be considered?
The way that all of these questions are answered is also a reflection of your brand, because those answers say a lot about how you or your company think about things. A package not only communicates what your product is, it also communicates how you want to interact with your customer. With this in mind, subtle choices and small details can go a long way to make an impression in the minds of the people who use your product. Tailoring that message and being meticulous about the meaning and intent behind every decision can work to build a better connection between your brand and your customer. This is a big area to consider, and keeping the message and tone of your packaging consistent with the rest of your brand can have a lot of ins and outs.
Keeping track of those details, and leveraging each decision to your advantage is where design moves out of the purely aesthetic arena and makes your package and product work harder to promote your brand's core values. This is exactly where we want to be. Where design, form, and function work in harmony with your brand's message and create an experience with real meaning and value.
Music Packaging
We've all had the experience where we listen to music and lay back, obsessively looking over the artwork of our favorite records, taking in every nuance and detail. In the past iconic, album artwork has represented entire generations and become the symbol of cultural movements. LPs were huge tomes, and CDs like little books, but now with iTunes and MP3s, a tiny image on your computer screen doesn't quite capture the imagination in the same way. But the music fan's love affair with an album's artwork doesn't have to be over—it could be just beginning!
As the nature of the music business changes with the expansion of digital technology, music packaging is undergoing its own revolution. Now is the right time to redefine what music packaging can be. No longer limited to retail display requirements and the physical dimensions of the music's medium, the opportunity to create unique custom packaging is more timely than ever. As music marketing becomes more and more focused on targeting niche groups of fans, the fans in turn are expecting more and more from the artists. The demands for special packaging and unique fan experiences are high, and there are endless ways to deliver a unique product.
We see this shift in the industry as having a two benefits. First, this is a great time to make fantastic packaging for artists and fans who will appreciate it more than ever. Second, we see it as an opportunity to bring a more formal approach of branding to musicians and bands. As fans demand more information and ways to connect with the artists that they love, the depth and consistency of the artist's brand is becoming more important than ever. Creating custom objects, merchandise, and ephemera, as well as more involved interactive experiences, is a way to add depth and meaning to the music, and a way to evolve the loving relationship a fan has to an artist's album artwork.
The time is now to lead the way in this new wave, and we want to be right there with you on the front lines, taking things over the top and creating the images to lead a new generation. There are more ways than ever to create and deliver a rich and in-depth experience for music fans, and to bring album packaging and artwork to a whole new level. It's very exciting times indeed and everybody stands to win. Viva la Revolution!
We've all had the experience where we listen to music and lay back, obsessively looking over the artwork of our favorite records, taking in every nuance and detail. In the past iconic, album artwork has represented entire generations and become the symbol of cultural movements. LPs were huge tomes, and CDs like little books, but now with iTunes and MP3s, a tiny image on your computer screen doesn't quite capture the imagination in the same way. But the music fan's love affair with an album's artwork doesn't have to be over—it could be just beginning!
As the nature of the music business changes with the expansion of digital technology, music packaging is undergoing its own revolution. Now is the right time to redefine what music packaging can be. No longer limited to retail display requirements and the physical dimensions of the music's medium, the opportunity to create unique custom packaging is more timely than ever. As music marketing becomes more and more focused on targeting niche groups of fans, the fans in turn are expecting more and more from the artists. The demands for special packaging and unique fan experiences are high, and there are endless ways to deliver a unique product.
We see this shift in the industry as having a two benefits. First, this is a great time to make fantastic packaging for artists and fans who will appreciate it more than ever. Second, we see it as an opportunity to bring a more formal approach of branding to musicians and bands. As fans demand more information and ways to connect with the artists that they love, the depth and consistency of the artist's brand is becoming more important than ever. Creating custom objects, merchandise, and ephemera, as well as more involved interactive experiences, is a way to add depth and meaning to the music, and a way to evolve the loving relationship a fan has to an artist's album artwork.
The time is now to lead the way in this new wave, and we want to be right there with you on the front lines, taking things over the top and creating the images to lead a new generation. There are more ways than ever to create and deliver a rich and in-depth experience for music fans, and to bring album packaging and artwork to a whole new level. It's very exciting times indeed and everybody stands to win. Viva la Revolution!
