Logo Index
A. Sephora
Designed for Sephora's annual sales event
(Designed as an Art Director at PBJS)
B. Kristen & Rosemary
Real Estate Agency
C. Havana
Seattle Cocktail Lounge
D. Hater
Logo for band's second album
E. Gametech
Game developing program at the
Boys and Girls Club of America
(Designed as an Art Director at PBJS)
F. Viceroy
Seattle Cocktail Lounge
G. On Target Media
Online music marketing company
H. Organica
Independent record label
I. The Saint
Seattle Restaurant & Cocktail Lounge
J. The Murder City Devils
Band Logo
K. BGC3
Proposed logo for Bill Gates' Investment Company
(Designed as an Art Director at PBJS)
L. Black Dog Woodworks
Custom kitchen cabinet & furniture shop
M. Old Cro
Lifestyle and clothing company
N. Burn Burn Burn Records
Independent record company
O. Mill Pond Records
Independent record company
P. Seagle Ranch
Cattle Ranch
(Designed as an Art Director at PBJS)
Q. Digits
Text messaging based social networking
(Designed as an Art Director at PBJS)
R. PBJS
Proposed logo for PBJS,
a member of the Publicis Groupe
(Designed as an Art Director at PBJS)
A. Sephora
Designed for Sephora's annual sales event
(Designed as an Art Director at PBJS)
B. Kristen & RosemaryReal Estate Agency
C. HavanaSeattle Cocktail Lounge
D. HaterLogo for band's second album
E. GametechGame developing program at the
Boys and Girls Club of America
(Designed as an Art Director at PBJS)
F. ViceroySeattle Cocktail Lounge
G. On Target MediaOnline music marketing company
H. OrganicaIndependent record label
I. The SaintSeattle Restaurant & Cocktail Lounge
J. The Murder City DevilsBand Logo
K. BGC3Proposed logo for Bill Gates' Investment Company
(Designed as an Art Director at PBJS)
L. Black Dog WoodworksCustom kitchen cabinet & furniture shop
M. Old CroLifestyle and clothing company
N. Burn Burn Burn RecordsIndependent record company
O. Mill Pond RecordsIndependent record company
P. Seagle RanchCattle Ranch
(Designed as an Art Director at PBJS)
Q. DigitsText messaging based social networking
(Designed as an Art Director at PBJS)
R. PBJSProposed logo for PBJS,
a member of the Publicis Groupe
(Designed as an Art Director at PBJS)
“A good logo provides the pleasure of recognition
and the promise of meaning.” – Paul Rand
For many, a logo is seen as the cornerstone of branding. We believe that a logo is definitely a powerful tool for a brand, but that it's only a piece of a larger picture. A logo has to work on many levels and it bears a lot of responsibility. It has to communicate the essence of the company it represents, and embody an idea. It has to be unique. It must work as a stand-alone mark that can be integrated into different environments without losing its potency or meaning. Used correctly, a logo can become the mark that ties everything together, signalling that the elements surrounding it are connected by the company it represents. Conversely, if left unsupported by its brand or if implemented without a strategy, a logo is just a picture or a word.
Developing a new logo is a complicated process. It’s not as simple as whipping together a few things to see what looks good. To create a successful logo, we must do extensive research to understand the client's business and their customers, and research to assess the brand in which the logo will take a prominent role. With this foundation, we can design the logo to best represent the ideals that it stands for and make sure that it is working in harmony with the rest of the brand. This ensures that the new logo works as an umbrella for its direct relationships and out in the world where it will make its mark.
and the promise of meaning.” – Paul Rand
For many, a logo is seen as the cornerstone of branding. We believe that a logo is definitely a powerful tool for a brand, but that it's only a piece of a larger picture. A logo has to work on many levels and it bears a lot of responsibility. It has to communicate the essence of the company it represents, and embody an idea. It has to be unique. It must work as a stand-alone mark that can be integrated into different environments without losing its potency or meaning. Used correctly, a logo can become the mark that ties everything together, signalling that the elements surrounding it are connected by the company it represents. Conversely, if left unsupported by its brand or if implemented without a strategy, a logo is just a picture or a word.
Developing a new logo is a complicated process. It’s not as simple as whipping together a few things to see what looks good. To create a successful logo, we must do extensive research to understand the client's business and their customers, and research to assess the brand in which the logo will take a prominent role. With this foundation, we can design the logo to best represent the ideals that it stands for and make sure that it is working in harmony with the rest of the brand. This ensures that the new logo works as an umbrella for its direct relationships and out in the world where it will make its mark.
